With the festival of lights approaching, the demand for traditional ghee sweets is on the rise. Families are eager for delightful treats made with Amul ghee, a trusted name for years. However, the brand recently made headlines due to the issue of adulterated ghee in the market. In an unfortunate turn of events, Amul issued a warning regarding the sale of counterfeit ghee in one-litre packs.

The company noted that they haven't produced one-litre refill packs in the last three years, highlighting the differences between genuine and fake ghee packaging. Reports indicate that the brand ceased manufacturing this format some time ago, with the counterfeit products not only misleading customers but also failing to meet quality standards. This spurious ghee poses health risks and could lead to long-term health issues.

To combat the rise of fake products, Amul has introduced tamper-proof carton packs that help customers distinguish real ghee from the counterfeit. These new packages indicate that the ghee is sourced from ISO-certified dairies and filled using advanced aseptic technology to ensure top quality.

How to Verify Original Amul Ghee? For those seeking genuine products, Amul offers a toll-free number, 1800 258 3333, for verification. Customers with concerns about the purity of their ghee can access various resources to confirm authenticity.

In a previous controversy, Amul faced allegations regarding the use of its ghee in TTD laddus, with claims of mixing animal fat. The brand quickly distanced itself from the claims, asserting it has never supplied ghee to TTD.

In November 2023, authorities uncovered a factory in Delhi NCR producing counterfeit ghee, which was being packaged in containers of popular brands, including Amul.

Consumer Safety: As Diwali approaches and traditional sweets are exchanged, purchasing tamper-proof packaged ghee can protect both your health and trust in the brand. Amul's helpline ensures customers feel secure and confident in their choice.